37 Beauty Products From Amazon Our Readers Are Loving So Far In 2023

Apr 29, 2024

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

After all, reviewers know best.

BuzzFeed Contributor

Promising review: "Totally buy this ASAP because nobody likes it when their makeup is shiny and clumpy. This powder does an amazing job at keeping your skin fresh throughout the whole day. I just put it on in the morning, and by the time I get home from work, my face still looks as fresh as it did in the morning. No more shiny T-zone for me! It also makes makeup feel light, if that makes sense. And it smells good! Win, win, win." —dezondra

Price: $7

I love this product so much, I get tons of compliments whenever I wear it. It does an amazing job of lengthening and curling my lashes and has, honestly, saved me money because I no longer purchase higher-end mascara. This is all I need! It is a holy grail item for me, and I'm never without it.

Promising review: "I want something that adds volume (I like my lashes THICK!) and length. My lashes are short, thin, and very light. On first application of the SKY HIGH mascara, there is already a drastic difference in how my lashes look, but I let dry and add at least two more applications. That is perfection for me. I have used at least five tubes of this mascara, and plan to continue doing so as long as it keeps giving me the results I want! It is also easy to wash off. Because mascara is the only makeup I wear, I don't typically have makeup remover wipes, so I am easily able to wash this off with a little bit of water." —Sarah Maxwell

Price: $8.80+ (available in seven shades and three sets)

Promising review: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair...I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Price: $8.29

Promising review: "I hate that I don't have a before picture. My nails were brittle. Chipped and cracked a lot. I used this product every night for a few weeks, and it made my nails look stronger and brighter. Chips and cracks are gone. Cuticles are not dry or peeling. The oil is easy to apply and rub around my nails. The oil absorbs quickly, too. The smell is not bad. Can't smell anything unless I take a big whiff up close, and all I smell is almonds. I got the smallest bottle. Should last me a while. Would recommend." —Jeannie

Price: $9.90+ (available in three sizes)

Promising review: "Normally, my makeup goes on great, but then once it dries, it's super crusty and shows my pores, but this made everything so smooth, and my skin has never looked so healthy. Even after I took my makeup off, my skin felt moisturized which is a hard thing to do with my dry skin. I saw the hype all over social media about this primer, and I never believed it, but finally decided to take the plunge and test it out, and now I'll never go without it." —Taylor Kessinger

Price: $9

Promising review: "This rolling device is like pure magic. Or voodoo?! You simply roll it around your oily areas, and BOOM, the oil magically vanishes into the ball never to be seen again! This is an item that #tiktokmademebuyit for sure! I saw a video on TikTok and immediately went on the hunt only to be disappointed that this item was sold out everywhere! I eventually got added to a waiting list here on amazon, and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later. ;)" —Veronica Cooper

Price: $11.41

Promising review: "I put this eyeliner on before a presentation. Ten minutes before the presentation, my internet blacked out. I was bawling my eyes out, straight-up ugly crying. After I cried my heart out, I looked in the mirror — and behold, my eyeliner was still on point. 10/10." —bee

Price: $24 (available in eight shades)

Promising review: "This eyeliner passed the 'I forgot I was wearing makeup' test when I rubbed my eyes and it didn’t come off! (Thank god.) I’m so picky about my wings being perfect, and this eyeliner is absolutely amazing. I’ll never buy a different one. They’ve made a loyal customer out of me. The pen tip is also sharp enough to do a really thin line which I’ve always struggled with." —Natasha

Price: $14.98+ (available in three styles)

Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect, and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!!" —Carrie E Weikert

Price: $4.99

Promising review: "I bought these blades to try at-home dermaplaning. I was nervous at first, but it’s almost impossible to cut yourself with these, and it took the peach fuzz right off my face. In fact, as I was staring at my face in a magnifying mirror and removing the fuzz, I noticed my nose hair was a little out of control. I even used one of these in my nose (that’s right), and it worked great! I will be keeping a few of these on hand at all times." —TKB

Price: $5.94

Promising review: "I'm 77, not really looking for a miracle cream to get rid of wrinkles, but I do love healthy looking and feeling skin, and this moisturizer is delivering. I start with a vitamin C serum, then apply the Embryolisse moisturizing cream. My skin feels wonderful all day. It goes on beautifully, has a very pleasant scent, and makeup goes on smoothly over it. I have only been using it a couple of weeks, but I will definitely order it again. I'm really enjoying the feel and look of my skin." —Roslyn

Price: $14.40+ (available in two sizes)

Upon the recommendation of a friend, I tried this product, and after the first use, I wasn't blown away, but as I continued to use this, I fell in love with this product. So much so that I quite literally chased down the gift set in 2021, and I am so glad I did. At home, I think I have at least five different flavors of these, and I use them EVERY SINGLE DAY. I never thought a lip mask would actually change my life, but this one did, and I cannot live without it.

Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok because you never know who is getting paid for a review. But I’m dead serious, this stuff works. I have the driest, chapped lips, and I have anxiety so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive but looks like it will last me for months." —Caitlin

Price: $24+ (available in six flavors and in sets)

Promising review: "My daughter and I both have curly hair, and we love this product! It’s not just for kids! Great after washing hair, keeps curls moisturized and controls frizz; also use it to refresh curls…spray hair with water until damp and then spray with SoCozy, finger comb to get tangles out, scrunch hair to finish refreshing curls." —AlJWMK

Price: $8.19+ (also available in a two pack)

Promising review: "I was looking for something non-liquid to take when I travel, and this is PERFECT! It's very small and slim and works great. Easily removes makeup and works well on my sensitive skin." —sandy

Price: $10.99

Promising review: "I have been using this product for over four years, and it has become a huge part of my skincare routine. This has helped with the sebaceous filaments on my nose and skin discoloration on my cheeks. I have sensitive skin, but this doesn't irritate it. I use it once before bed every day, and sometimes, if I notice my skin is breaking out more, I use it in the morning as well. It doesn't have an intense scent and is easy to apply. I recommend just putting the product on your hands rather than a cotton sphere to help prevent product waste. Just a friendly reminder that if used in the morning, it's really important to use sunscreen after because the product makes you more susceptible to burning." —jrich

Price: $13+ (available in two sizes)

Promising review: "This works like a charm!!!! So easy to clean all types of brushes and cleans the brushes and sponges at lightning speed. I am so, so happy I bought this and would 100% recommend!" —Victoria

Price: $6.99+ (available in two styles)

Promising review: 'This primer works great, and only a little is needed. It keeps my eyeshadow in place all day which is a miracle because I have very oily skin. I highly recommend this product." —C. Lee Greenmeadow

Price: $13.99

Promising review: "I have very thin nails, when I do laundry or dishes or use a lot of hot water, my nails start chipping and breaking. I can’t get gel manicures, extensions, or anything 'cause my nails get really damaged. I’ve always struggled with my weak nails. This cream solved the problem, and I am finally able to grow my nails, no breakage, no chipping. I highly highly recommend this product. I'm writing this review after two weeks of usage. I absolutely love it." —samarth

Price: $7.94

Promising review: "Absolutely obsessed with this eyelash curler. Not only does it curl my lashes magnificently, but my lashes also stayed curled for the entire day. Definitely would recommend for the price." —12345

Price: $7.96+ (available in two styles)

Promising review: "You can change how much color by applying more. So soft, the glitter doesn't last long, and thankfully, you can't feel the glitter. It's like a tint, so no messy lipstick on everything. Lightweight so you forget it's on. I absolutely love this lipstick. It cost more than the cheap lipstick like it. Honestly, it's worth the price. Even if you use it daily, it will last because of how little it takes and how much lipstick you get. My new favorite lipstick." —Courtney R. Johnson

Price: $3.99

Promising review: "I can go down the list of impulse buys I've made after seeing them on TikTok. Most of them fall way short of what I had hoped for or expected. Not this stuff. I'd give it 10 stars if I could. After turning 40, I've not been happy with my blush or tinted moisturizers. More often than not, they either pill or settle into my pores, etc. I don't wear very much makeup, and I'm surely no makeup artist. I'm sure I'm doing something wrong, but to be honest, I'm not willing to put the time or effort into learning at this point in life. YOUTHFORIA to the rescue! This stuff is awesome. I can use it to create nothing more than a healthy glow, or can build it for more if I care to. It is undetectable once on the skin, and it lasts all day. It's all I was hoping for and so much more. I highly recommend it." —Kate F.

Price: $36

Promising review: "Ok, when I first got this, I had never used a foundation brush of this sort, so I was a little skeptical, but after some research, I took the plunge. This thing is amazing! Makes putting on foundation super fast. Very soft and easy to clean with brush cleaner. Definitely recommend!!!" —Amazon Customer

Price: $9.99 (available in nine colors)

Promising review: "No matter how good the brand/wand is, even a brand-new mascara will leave clumps behind. Once applied, mascara dries too fast. This tool easily glides through lashes to remove clumps." —John

Price: $4.23+ (available in six styles)

Promising review: "I’m wayyy too old to be getting pimples, but I had two! These patches are amazing. I place them on top of each (one being on my friggin' chin and the other living on my top lip). OMG! 😱 I’m not kidding, the next morning they were gone completely. I wish I had taken a pic of them prior. I will if I ever get anymore, I mean they were the nasty oozy kind, and now, they are flat and gone. Just a very tiny evidence of a mark, if I can call it that. OMG, who made these? I want to hug them!!!" —Jae

Price: $10.77

Promising review: "I have thick eyebrows that have a mind of their own. This glues and locks them in place without even feeling like they are glued. Once they're dry, they won't move until they're wet (showering or sweating a lot). Highly recommend." —Ava S

"I really like this for my brows. It gives them a thickness and a little color. It stays for 10+ hours and comes off with regular makeup remover." —Jacqueline E Weber

Price: $7.03+ (available in six styles)

Promising review: "I ordered this after seeing a recommendation on it somewhere online. I had recently had gel nails due to extreme nail biting. When I finally took the nails off and stopped getting gel polish, my nails were long but thin and brittle. I cut them short and started using this product. Two months later, my natural nails are longer and stronger than ever. The color is perfect because it's neutral and on-trend. I haven't bitten my nails at all because they look so pretty! I don't have to hide my hands in shame." —CarlyVH916

Price: $20 (available in four colors)

Each pack comes with six shades.

Promising review: "The colors are nice, the applicator is good. I had to use eye makeup remover to get it off. It is kiss-proof, drink-proof, napkin-proof, it does not budge but doesn't feel dry or heavy." —Kindle Customer

Price: $9.99 (available in three color combinations)

Promising review: "My hair gets oily hours after I wash it, not even a full day. Not exaggerating! I’ve bought multiple sprays and powders; this is by far the best product out there. A lil' goes a long way, and my hair is not oily for about three days without reapplying, gives volume, and doesn’t look powdery. No lie, this is a life-changing product! It lasted me all month compared to others that last a couple weeks because I have to reapply constantly and left my hair looking like I was baking a cake. I will be repurchasing!" —Amazon Customer

Price: $16+ (available in five styles)

Promising review: "As a person with curly hair, I've never understood the Denman brush hype. I mean, it's just a brush, right? I mean who is going to spend more than five bucks on a brush? It's some sort of magical brush, and I'll never understand how it works to make my curls look nicer. I washed like normal, put a dime size of my normal hair oil in, sectioned and just brushed my hair. That's it. I didn't scrunch, I didn't diffuse, I didn't use gel, I didn't finger roll or use the brush handle to curl my hair. Yet...my hair looks like I actually tried to make it look nice. Like I said, some sort of magic witchy brush. Highly recommend. Plus, the bumble bees on this one? So dang cute!!!" —DeeD

Price: $17.17+ (available in 8 colors and 4 sizes)

Promising review: "This has to be my new favorite skincare product. My skin has never been so soft, and it has made a big difference in my makeup application. I have patches of dry skin and some patches of oily skin. I do also have sensitive skin, and I have not had any issues with this so far. The product smells good (citrus is not my fav scent, but I wasn’t expecting scent at all TBH), and the container was FULL to the brim which is unlikely these days. If I had to pick only one skin product to use for the rest of my life, it would be this, hands down." —kylie

Price: $14.36

I have used countless setting sprays in my life, but nothing has made my makeup last as long as this. It does a great job of helping my makeup last even for 12+ hour days and all sorts of weather. If you haven't tried this yet, please do it! You won't regret it.

Promising review: "This is my favorite setting spray. Before using this product, my makeup looked awful by the end of the day. I touch my face a lot unintentionally, which messed with my makeup. Since using this product, my makeup still looks amazing at the end of the day. There are no more marks where I’ve touched my face and smeared my makeup." —Jill

Price: $16

I have one of these (#30), and I love how it looks and feels on my lips. I've found the trick to making it look like the model photo is to apply in the center and blend it out with your finger. It's also super lightweight!

Promising review: "I wasn't expecting it to, but this totally lives up to the hype. It's very comfortable on the lips, not drying. The color is beautiful, buildable, and long lasting. I'll have to get more shades!" —Clint Sloan

Price: $9.65+ (available in 41 colors)

Promising review: "THIS IS THAT ITEM YOU DIDN'T KNOW YOU NEEDED! I love these little sponge pads to wash your face with! There are 50 in a pack. You use one for a week, then throw it away! Should last you a year. They also help exfoliate your skin without tearing your skin. My skin is so smooth now! I saw an immediate change after just a few weeks. I give them as little gifts to my Gal Pals!! Obsessed!" —Lori W

Price: $9.98 (available in six colors)

Promising review: "I love this makeup case! It is great for traveling, has lots of space, and fits all my makeup and brushes! My favorite part is that you can adjust the compartments on the inside to make certain spaces larger and smaller. Highly recommend!" —Kate

Price: $14.98

Promising review: "Ok, so when I first saw this, I thought kinda cheesy, right! But OMG, I'm so glad I decided to get it! Ever try to carry a small purse that holds like three things! Well, with this you have one item in the place of four! It's amazing! Now I can take my brow pen, eyeliner, lip liner, and highlighter all in one compact pen! And she's easy to apply and touch up makeup! Love it!" —SheWing

Price: $25

Promising review: "Okay, so I know there’s a ton of reviews for how amazing this thing is, and I really thought it was going to be super overhyped. But seriously — THIS THING IS AMAZING! Usually, I have to really scrub to get my mascara off, and I’ll typically lose an eyelash or two in the process, but I wet this down and wiped my face once, and everything was off my face and on the towel. And I mean wipe, there was no scrubbing. I literally did a quick wipe expecting it to be just an initial pass, then looked up into the mirror and was like, 'holy hell, I think it’s all off.' I didn’t really believe it, so I used my normal makeup remover cloth because they’re white — it was still white after going all over my face again. I’m in total shock. Yes, this is the first and only time I’ve used it thus far so I have no idea how it stands up to repeated washings and such. Usually, I would wait to write a review, but I’m in such shock that my MASCARA just wiped off without repeated wiping and scrubbing that I had to write one immediately. I have literally never once had a creme, oil, cloth, or otherwise that so effortlessly wiped off my mascara before. There’s got to be some magic going on here... I’m still in shock." —anonymous

Price: $6.99+ (available in eight colors and multipacks)

Promising review: "Ladies, if you’re looking for a highlighter for that perfect glow/shimmer, this is it. Not only does it smell SOO GOOD, oh my god, it smells like coconuts/topical, I’ve had this highlighter since 2020. I use it every single time I’m doing my makeup for work (every day), and it gives me that perfect shimmer. It lasts all day and is just amazing. It’s the only highlighter I’ll ever use. It’s super buttery and just feels so smooth. This baby will last me forever. My grandchildren are gonna have it at this point. 😂" —Priss

Price: $9.99+ (available in five colors)